Excluding Bait, Bargain Bin, Gift Cards and Tickets

Needle Sharp Hooks Feel the power with these Jiggle Lure Live Bait Fish Hooks! With unrivaled strength and razor-sharp points, these hooks are perf...

The Burle Soft Bait Trout Lure mimic real bait-fish with realistic fins, scales, and 3D bionic eyes. Its natural swimming motion creates vibrations...

HOOKER RAINBOW BRAID 15Lb 500m A top quality 100% Super PE SK71 Braid Rainbow - Colour changes every 10m Low density and resistant to water absorp...

Perfect for Snapper and Gurnard The Hawkes Bay Slayers Snapper/Gurnard Rig combines two fishing styles in one practical setup, giving you a skirte...

Great all-time spinner The Mepps Black Fury Spinner Lure benefits from a special blade that spins close to its body, making it ideal for shallow t...

SEA HARVESTER - 20MM LONGLINE TRACE FLOATS 10PK Keep your hooks and bait off the seabedIf you're into surfcasting, kitefishing, using a kontiki or ...

FISHTECH SURFCASTING PULLEY RIG Surfcasting Pulley Rig - 2 Traces - 4 HooksThis Surfcaster Pulley Rig has 2 traces and 4 hooks with a quick-release...

Hold on to your bait! DaCinka Biodegradable Surfcasting Tape has been designed to ensure that bait stays firmly attached to the DaCinka Long Dista...

Secure your catch Hex Wobblers are one of New Zealand's favourite lures and have been proven over the years as an excellent way to catch many speci...

Ready for action The Jiggle Lure Blue Bait Kahawai Spinner Lure is perfect for catching Kahawai. The unique dimple texture on the body of the lure...

NACSAN - LUMO TUBE GREEN 2M ROLL Features: Commonly used as a Glow-in-the-dark attractant for night, deep water or murky water fishing Charg...

Keep your hooks and bait elevated Use these Jiggle Lure Longline Trace Floats to keep your hooks and bait elevated to reduce the chances of scaven...

Fishbites catch more fish! The Fishbites E-Z Longer Lasting Baits makes a good choice for offshore bottom fishing, surf fishing, or when you're in...

LAST CAST BERLEY BAG GREEN FEATURES: Round Berley net bag ideal for top water berley. Fits berley bombs up to 5kg  

Quick and secure hook-ups! Experience the Wise Angler's Beak Hook, which has a uniquely long point for quick and secure hook-ups. High-carbon steel...

NACSAN - SOFT LUMO BEADS PINK Features: Soft lumo beads Pink comes in packs of Pack of 30x 12mm beads Pack of 45x 10mm beads Pack of 60x 8mm beads...

Fishbites catch more fish! The Fishbites E-Z Longer Lasting Baits makes a good choice for offshore bottom fishing, surf fishing, or when you're in...

FISHTECH SABIKI RIG SUPER FLASH #12 & 1/2OZ REEF SINKER  FEATURES: Essential for catching baits Great for both children and adults 1/2 oz r...

FISHTECH HI TENSILE LEADER 80LB 100M FEATURES: Abrasion resistant High knot strength High performance Length: 100m (110yd) Available size: 40,...

FISHTECH #10 SUPER SABIKI RIG Sabiki rigs are designed to catch bait fish. Perfect for catching live baits and for taking the kids down to the lo...

FISHTECH ROCK COMBO 9FT 2PCE   Reel Specifications: Size 6000 Spin Reel Pre-Spooled with 25LB Monofilament 2 Ball Bearings Gear Ratio: 5.5.1 Rod...

FISHTECH ROD TIP REPAIR KIT Quickly and easily repair broken rod tips with this handy kit. With six different size rod tips and stick of quick-dry...