NEW PRODUCTS

Jiggle Lure Rechargeable LED Head Lamp – Professional-Grade Fishing Light Illuminate your night fishing with the Jiggle Lure rechargeable LED head ...

PERLINE - HIGH ABRASION ROCK & SURF SPOOLS BLUE Tecni-Perline High Abrasion Rock & Surf Spool Blue is an ultra high abrasion resistant co-p...

Realistic movements Built with premium materials, the Hayabusa EX120 Gold Flasher and Fish Skin Sabiki Rig replicates small baitfish with authentic...

The Assassin Horizon Zero Championship Edition is the pinnacle of rock and surf fishing rods, meticulously engineered for competitive anglers and t...

Durable and customisable The Meiho Tackle Box VS-7070N is a premium, heavy-duty tackle storage solution built in Japan from impact-resistant co...

Proven on Big Fish Designed in New Zealand and proven on trophy fish, the JCJIGS Electric Koheru Jig is a premium offshore lure built for targeting...

Tough reel built for demanding conditions The PENN Spinfisher VII 10500 delivers reliable performance in harsh saltwater environments. Its IPX5 sea...

Kingfish can't resist The Pro Hunter iBlue Jerk Bait Stickbait is an essential addition for the serious anglers. Its floating design keeps the lur...

Secure your catch Hex Wobblers are one of New Zealand's favourite lures and have been proven over the years as an excellent way to catch many speci...

Maximise your Snapper catch! The Fishtech Slippery Slider Jig Value 3-Pack features round weighted jig heads with skirts and ties, which swim natur...

The Assassin Bluefish II XT series represents an exciting evolution in high-performance surf rods, designed for serious anglers who demand exceptio...

Bullet Rig Bait Float – Secret of Surfcasting  Designed and field-tested for New Zealand fishing conditions, this bullet-style bait float is a prov...

The Zeal Single Finger Cast Glove offers reliable protection for casting. Made from high-quality, durable neoprene, it prevents cuts during intense...

Specification Application: Surfcasting, drone fishing Bearings:11+1 Gear ratio: 4.8:1 Max drag: 20kg Retrieve length: 115cm Line capacit...

If You're a Pro, You Know!   The Vexed Dingle Dangle Pulley Rig is designed tp clip down the bait which will result in a longer more aerodynamic ca...

Dingle, Dangle... Strike! The Vexed Dingle Dangle serves as a flotation core designed to elevate baits off the seabed making it more visible to pre...

Victory Curved Filleting Knife 25cm All Victory knives are manufactured in Auckland, New Zealand out of imported German German X46Cr13 no-stain Hig...

Victory Narrow Fillet Knife 22cm The Victory 2/506/22/115 Narrow Fish Fillet Knife is ergonomically designed for enhanced comfort and ease-of-use. ...

  This High Quality, strong, stretchy LATEX bait cotton has been specifically designed to enhance your bait presentation. Bait cotton has been used...

Durable Waterproof Drone With the Ripton SharkX IP66 Fishing Drone, you can catch large fish without needing a boat. It offers up to 24 minutes of ...

Reliable and Effective The Sea Harvester Longline Clips with Swivel is renowned for its reliability and effectiveness in longline fishing scenarios...

Protection from the sun Stay protected from the sun with the Addiction Outdoors Brim Straw Hat. This stylish and functional hat is designed to kee...