NEW PRODUCTS

The Assassin Horizon Zero Championship Edition is the pinnacle of rock and surf fishing rods, meticulously engineered for competitive anglers and t...

Power up your electric reel The ManTackle Portable Electric Reel Lithium Battery eliminates the hassle of bulky power setups, letting you move fre...

Kingfish can't resist The Pro Hunter iBlue Jerk Bait Stickbait is an essential addition for the serious anglers. Its floating design keeps the lur...

Maximise your Snapper catch! The Fishtech Slippery Slider Jig Value 3-Pack features round weighted jig heads with skirts and ties, which swim natur...

The Assassin Horizon Zero Championship Edition is the pinnacle of rock and surf fishing rods, meticulously engineered for competitive anglers and t...

The Zeal Single Finger Cast Glove offers reliable protection for casting. Made from high-quality, durable neoprene, it prevents cuts during intense...

If You're a Pro, You Know!   The Vexed Dingle Dangle Pulley Rig is designed tp clip down the bait which will result in a longer more aerodynamic ca...

Dingle, Dangle... Strike! The Vexed Dingle Dangle serves as a flotation core designed to elevate baits off the seabed making it more visible to pre...

Victory Curved Filleting Knife 25cm All Victory knives are manufactured in Auckland, New Zealand out of imported German German X46Cr13 no-stain Hig...

Victory Narrow Fillet Knife 22cm The Victory 2/506/22/115 Narrow Fish Fillet Knife is ergonomically designed for enhanced comfort and ease-of-use. ...

This High Quality, strong, stretchy LATEX bait cotton has been specifically designed to enhance your bait presentation. Bait cotton has been used f...

Protection from the sun Stay protected from the sun with the Addiction Outdoors Brim Straw Hat. This stylish and functional hat is designed to kee...

Land big catches The Zeets Slow Sinking Trolling lure is designed specifically for deep-sea trolling and targeting larger predatory fish. The lure ...

Stay connected Replacement USB-C to Lightning cable for your Aeroo Pro Remote Controller.  Features: USB C to Lightning Connection Connects...

Protect your drone This Aeroo Pro Landing Pad is perfect for beach use to inhibit sand from getting into your motors.  It will conveniently fold ...

Keep your gear organised The Jiggle Lure Tackle Bag Backpack features plenty of compartments for all your fishing and camping gear. This versatile ...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Increase your catch rate Addiction Outdoors Mackerel Berley Bomb is one of the most ...

Ideal for surfcasting and land-based fishing. The ideal choice for land-based fishers when paired with a 12ft or 14ft surfcasting rod. The large sp...

Improve your vision with added protection These Addiction Outdoors Polarised Sunglasses are designed to protect your eyes and improve your vision ...

Ideal for attaching bait The Sea Harvester One Way Bait Slider Clip is perfect for securing bait to your entire setup when a non-return slider is n...