NEW PRODUCTS

When soft bait alone isn’t cutting it The Fisherman Supply Co Kina Bait Gel is made to cling to soft baits and slow-moving lures. It adds scent and...

Made from real fish The Fisherman Supply Co Salted Berley Log is like your classic frozen berley block — but shelf-stable, easier to store, and mad...

PRE-ORDER NOW - LIMITED STOCK. DELIVERY MID DECEMBER. The Best Selling Drone in NZ! The most advanced, easy-to-fly, multi-purpose drone has just...

Keep your sunnies secured Never lose your sunglasses again! The Mad About Fishing Neoprene Sunglasses Strap prevents your sunnies from sliding off ...

Stylish sun protection Protect your eyes and improve your vision with the Mad About Fishing Polarised Sunglasses. The polarised lenses substantial...

Stylish sun protection Protect your eyes and improve your vision with the Mad About Fishing Polarised Sunglasses. The polarised lenses substantial...

Fish can't resist The Jiggle Lure Long Sleeve Lumo Squid Skirts are ideal for trolling, dropper rigs, conventional bait setups, and jigging. The l...

Stabilise your Kontiki Add a Sea Harvester Kontiki Longline Weight to stabilise your Kontiki in the currents and give it additional weight. Feat...

Kingfish can't resist The Pro Hunter iBlue Jerk Bait Stickbait is an essential addition for the serious anglers. Its floating design keeps the lur...

A tacklebox must-have! Toby lures are some of the best-selling lures worldwide due to their effectiveness when targeting fresh and saltwater specie...

Secure your catch Hex Wobblers are one of New Zealand's favourite lures and have been proven over the years as an excellent way to catch many speci...

Maximise your Snapper catch! The Fishtech Slippery Slider Jig Value 3-Pack features round weighted jig heads with skirts and ties, which swim natur...

Maximise your Snapper catch! The Fishtech Slippery Slider Jig Value 3-Pack features round weighted jig heads with skirts and ties, which swim natur...

Rugged, portable and adaptable Crafted in Japan from durable impact-resistant copolymer plastic, the Meiho Tackle Box Versus VS-7055N is made to...

Bullet Rig Bait Float – Secret of Surfcasting  Designed and field-tested for New Zealand fishing conditions, this bullet-style bait float is a prov...

The Zeal Single Finger Cast Glove offers reliable protection for casting. Made from high-quality, durable neoprene, it prevents cuts during intense...

Made from eco-friendly polyolefin, this soft, fast-shrinking tubing complies with ROHS environmental standards, ensuring safety and sustain...

Specification Bearings: 9 Gear ratio: 4.6:1 Max drag: 18kg Retrieve length: 105cm Line capacity: 0.35mm/520m 0.40mm/400m Weight: 550g ...

Specification Application: Surfcasting, drone fishing Bearings:11+1 Gear ratio: 4.8:1 Max drag: 20kg Retrieve length: 115cm Line capacit...

If You're a Pro, You Know!   The Vexed Dingle Dangle Pulley Rig is designed tp clip down the bait which will result in a longer more aerodynamic ca...

Dingle, Dangle... Strike! The Vexed Dingle Dangle serves as a flotation core designed to elevate baits off the seabed making it more visible to pre...

Victory Curved Filleting Knife 25cm All Victory knives are manufactured in Auckland, New Zealand out of imported German German X46Cr13 no-stain Hig...

Victory Narrow Fillet Knife 22cm The Victory 2/506/22/115 Narrow Fish Fillet Knife is ergonomically designed for enhanced comfort and ease-of-use. ...