NEW PRODUCTS

Quick Rig Changes Made Easy The Gemini Genie Link Clips are a simple, reliable way to make fast rig changes on the water without slowing down your ...

Ideal for Sliding Live Bait The Addiction Outdoors One Way Live Bait Slider Clip is perfect for securing bait to your entire setup when a non-retur...

Deliver maximum action out of the box The Fatboy Lures Pre-Rigged Game Fishing Pack is a ready-to-fish assortment of high-performance game lures, c...

Dialled in for serious tuna action The Fatboy Lures Pre-Rigged Tuna Fishing Pack is a ready-to-fish selection of premium trolling lures, specially ...

High UV protection The HPA Tackmax Fishing Gloves are meticulously designed to provide the ultimate blend of sensitivity, comfort, protection, and ...

High UV protection The HPA Tackmax Fishing Gloves are meticulously designed to provide the ultimate blend of sensitivity, comfort, protection, and ...

Realistic movements Built with premium materials, the Hayabusa EX120 Gold Flasher and Fish Skin Sabiki Rig replicates small baitfish with authentic...

The Assassin Horizon Zero Championship Edition is the pinnacle of rock and surf fishing rods, meticulously engineered for competitive anglers and t...

Remove hooks and rings effortlessly Engineered from forged high-carbon steel, the Zeal Heavy Duty Split Ring Fishing Pliers deliver corrosion resi...

Irresistible to Snapper The Hawkes Bay Slayers Snapper Slayer Rig is a premium hand-tied flasher hook rig developed right here in New Zealand. Afte...

Effective shrimp rig for snapper and trevally. The Bite Lumo Shrimp Flasher Rig outperforms bait alone thanks to its erratic flasher action, which...

Durable and customisable The Meiho Tackle Box VS-7070N is a premium, heavy-duty tackle storage solution built in Japan from impact-resistant co...

Proven on Big Fish Designed in New Zealand and proven on trophy fish, the JCJIGS Electric Koheru Jig is a premium offshore lure built for targeting...

Proven on Big Fish Designed in New Zealand and proven on trophy fish, the JCJIGS Electric Koheru Jig is a premium offshore lure built for targeting...

Add more flash to your rig The Hawkes Bay Slayers Flasher Hooks are a simple way to add extra visual attraction to your fishing setup. Featuring vi...

When soft bait alone isn’t cutting it The Fisherman Supply Co Kina Bait Gel is made to cling to soft baits and slow-moving lures. It adds scent and...

Made from real fish The Fisherman Supply Co Salted Berley Log is like your classic frozen berley block — but shelf-stable, easier to store, and mad...

Tough reel built for demanding conditions The PENN Spinfisher VII 10500 delivers reliable performance in harsh saltwater environments. Its IPX5 sea...

Power up your electric reel The ManTackle Portable Electric Reel Lithium Battery eliminates the hassle of bulky power setups, letting you move fre...

Water-, sand- and dustproof Keep your device protected during water activities with the Sea Harvester Waterproof Floating Dry Phone Pouch. Designed...

Keep your head insulated The Sea Harvester Dive Hood is made from 5mm thick neoprene that provides exelent insulation, perfect for recreational di...

Keep your sunnies secured Never lose your sunglasses again! The Mad About Fishing Neoprene Sunglasses Strap prevents your sunnies from sliding off ...

Stylish sun protection Protect your eyes and improve your vision with the Mad About Fishing Polarised Sunglasses. The polarised lenses substantial...