NEW PRODUCTS

Stylish sun protection Protect your eyes and improve your vision with the Mad About Fishing Polarised Sunglasses. The polarised lenses substantial...

Fish can't resist The Jiggle Lure Long Sleeve Lumo Squid Skirts are ideal for trolling, dropper rigs, conventional bait setups, and jigging. The l...

Stabilise your Kontiki Add a Sea Harvester Kontiki Longline Weight to stabilise your Kontiki in the currents and give it additional weight. Feat...

Kingfish can't resist The Pro Hunter iBlue Jerk Bait Stickbait is an essential addition for the serious anglers. Its floating design keeps the lur...

A tacklebox must-have! Toby lures are some of the best-selling lures worldwide due to their effectiveness when targeting fresh and saltwater specie...

Secure your catch Hex Wobblers are one of New Zealand's favourite lures and have been proven over the years as an excellent way to catch many speci...

Maximise your Snapper catch! The Fishtech Slippery Slider Jig Value 3-Pack features round weighted jig heads with skirts and ties, which swim natur...

Maximise your Snapper catch! The Fishtech Slippery Slider Jig Value 3-Pack features round weighted jig heads with skirts and ties, which swim natur...

The Assassin Bluefish Zero surf rod series is a premium, high-performance rod designed for the ultimate long-distance casting experience, particula...

The Sea Harvester Adjustable Rod Tube offers a practical and protective solution for transporting and storing fishing rods. This adjustable rod tub...

The Sea Harvester Telescopic Rod Tube sounds like a versatile and convenient solution for anglers who need to transport fishing rods. Its design al...

Keep your bait elevated The Hawke's Bay Slayers Blue Moki Slayer Rig is designed to help present your bait where Blue Moki are feeding around the r...

Build for strength and flexibility. Mojo Muscle X Power 14' Surfcasting Rod, This 4.2m Surfcasting Fishing Rod, suited perfectly for the art of sur...

The Assassin Vector Drone rod series is the ultimate weapon for serious drone fishing enthusiasts. Engineered for extreme long-distance bait deploy...

The Assassin Horizon Zero Championship Edition is the pinnacle of rock and surf fishing rods, meticulously engineered for competitive anglers and t...

The Assassin Horizon Zero Championship Edition is the pinnacle of rock and surf fishing rods, meticulously engineered for competitive anglers and t...

The Assassin Surfmaster series offers a highly competitive and versatile range of surf rods, designed for anglers seeking quality and performance f...

The Assassin Bluefish II XT series represents an exciting evolution in high-performance surf rods, designed for serious anglers who demand exceptio...

The Assassin Bluefish II XT series represents an exciting evolution in high-performance surf rods, designed for serious anglers who demand exceptio...

The Assassin Bluefish II XT series represents an exciting evolution in high-performance surf rods, designed for serious anglers who demand exceptio...

The Assassin Bluefish II XT series represents an exciting evolution in high-performance surf rods, designed for serious anglers who demand exceptio...

The Assassin Bluefish II XT series represents an exciting evolution in high-performance surf rods, designed for serious anglers who demand exceptio...