NEW PRODUCTS

Bait Release With a Press of a Button

Optimize depth control The Sea Harvester Rainbow Braid offers precise depth control for your jig, bait, or soft plastic, making it perfect for catc...

Catch more Kahawai Designed for NZ fishing conditions, the Hawkes Bay Slayers Kahawai Slayer Rig combines the visual attraction of a jerky flasher...

Fishbites catch more fish! The Fishbites E-Z Longer Lasting Baits makes a good choice for offshore bottom fishing, surf fishing, or when you're in...

High visibility for night fishing Elevate your fishing game with the Sea Harvester Luminous Tape. This luminous tape offers high-visibility in a br...

Engineered with precision The Sea Harvester Grapnel Anchor is the perfect solution for anchoring on rocky terrain and reefs. Engineered with precis...

Land big catches The Zeets Slow Sinking Trolling lure is designed specifically for deep-sea trolling and targeting larger predatory fish. The lure ...

Ultra sharp with a grip-friendly handle The Fladen Stainless Steel Filleting Knife is manufactured from high quality stainless steel designed t...

Keep your lures organised The Fatboy Lures Mesh Lure Bag is crafted for dedicated offshore anglers seeking efficient lure storage. Its sturdy mesh...

Stay connected Replacement USB-C to Lightning cable for your Aeroo Pro Remote Controller.  Features: USB C to Lightning Connection Connects...

Stay connected Replacement USB-C to USB-C cable for your Aeroo Pro Remote Controller.  Features: USB-C to USB-C Connection Connects your ...

Protect your drone This Aeroo Pro Landing Pad is perfect for beach use to inhibit sand from getting into your motors.  It will conveniently fold ...

Keep your gear organised The Jiggle Lure Tackle Bag Backpack features plenty of compartments for all your fishing and camping gear. This versatile ...

Essential for Snapper The Hayabusa Sabiki Snapper Flasher Rig is designed for catching Snapper. Made with ultra sharp Octopus Hayabusa Hooks (Twis...

Essential for Snapper The Hayabusa Sabiki Snapper Flasher Rig is designed for catching Snapper. Made with ultra sharp Octopus Hayabusa Hooks (Twis...

Essential for Snapper The Hayabusa Sabiki Snapper Flasher Rig is designed for catching Snapper. Made with ultra sharp Octopus Hayabusa Hooks (Twis...

Cast Further with a New Zealand-Made Pulley Rig The Hawkes Bay Slayers Long Cast Pulley Rig is specially designed and assembled in New Zealand to ...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Increase your catch rate Addiction Outdoors Mackerel Berley Bomb is one of the most ...

Perfect for Snapper and Gurnard The Hawkes Bay Slayers Snapper/Gurnard Rig combines two fishing styles in one practical setup, giving you a skirte...

Ideal for surfcasting and land-based fishing. The ideal choice for land-based fishers when paired with a 12ft or 14ft surfcasting rod. The large sp...

Improve your vision with added protection These Addiction Outdoors Polarised Sunglasses are designed to protect your eyes and improve your vision ...

Fast acting berley Fisherman Supply Co - Fast Acting Berley Pellets are made in small batches in Whanganui using real New Zealand fish protein, oil...

The best way to rig live baits! A must have for live baiting fishos, the Sea Harvester Live Bait Needle Pack contains the needles you need to rig a...

Ideal for attaching bait The Sea Harvester One Way Bait Slider Clip is perfect for securing bait to your entire setup when a non-return slider is n...