NEW PRODUCTS

Keeps your bait where the fish are Elevate your fishing game with these Bite Bullet Floats. These floats will keep your bait at the ideal strike zo...

Easy to use with maximum results The Bite Hand Caster Reel with Winder makes spinning and winding the line effortless. It's a great option for fi...

Cast farther than before Experience longer casts with the Bite Surfcasting Pulley Rig. Attach your mainline to the running swivel and your trace ...

Holds baited hook securely in position The Sea Harvester Surfcasting Impact Shield is designed to hold baited hooks securely in position to maximi...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Superb bait that attracts most fish The Addiction Outdoors Trevally Fillets make a su...

No more twisted lines The Coast Lock Snap Rolling Swivel combines premium brass construction with a stainless steel snap for the ultimate in marine...

For secure and reliable attachments Experience effortless connections between your soft bait main lines and jig heads with the Italian Snap Rolling...

Quickly interchange your lure or stick bait The Screwed Snap Rolling Swivel is the versatile lure swivel you need to stay one step ahead. With its ...

Suitable for both salt and fresh water use The Barrel Brass Weight Rolling Swivel is the perfect solution for fishermen looking for the perfect Car...

Avoid tangled lines The Impressed Rolling Swivel is a must-have for any angler. With its strong connection and ability to avoid tangled lines, this...

Effective catch and release fishing The Demon Circle Hook ensures effective catch and release fishing with its heavy circle hook designed to hook t...

Perfect hook for reef fishing The Light Circle Hook is the ideal choice for reef fishing. Crafted with high-carbon steel and a premium marine grade...

Perfect hook for surfcasting Octopus Hook is the perfect choice for surfcasting or estuary fishing. Constructed from high carbon steel with a premi...

Quick and secure hook-ups! The Beak Hook Extra Long Point Fluorescent Green is designed to give anglers an edge. It is crafted with extreme strong ...

Quick and secure hook-ups! The Beak Hook - Extra Long Point / Pink is designed for maximum performance, with an extra-long needle point for fast an...

Quick and secure hook-ups! Experience the Wise Angler's Beak Hook, which has a uniquely long point for quick and secure hook-ups. High-carbon steel...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Catch more fish with our proven bait! The Last Cast Grey Mullet has tough skin that ...

Catch bait right out of the packet The Sea Harvester Sea Rig is designed with six needle-sharp hooks and flys made to look like the tiniest of fis...

Replacement rubber for Hawaiian Slings This Hawaiian Sling Rubber is made of heavy-duty rubber that's easy to hook up to your Hawaiian sling. Repla...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Deliciously oily and flavorful! The Last Cast Skipjack Tuna or Bonito offers fisherme...

Top Quality Hooks These 5X strong Mustad Treble Hooks are specifically designed for extreme hard fighters, ensuring a solid hook set every time. F...

Reliable performance The Last Cast LED Dive Light Torch uses high tech bright LED light and its a must-have accessory when diving. The bright LED ...