NEW PRODUCTS

Instantly remove scales Transform your fish cooking experience with the Addiction Outdoors Fish Scaler! Say goodbye to pesky fish scales ruining y...

Keep your gear organised This Jiggle Lure Tackle Bag Backpack is designed specifically to manage tackle, bait and lures. The tackle bag features he...

Keep your reels in great shape The Sea Harvester Reel Maintenance Kit is a comprehensive set for maintaining the quality and performance of your fi...

Handy convenient storage The Sea Harvester Collapsible Bucket easily folds up and stows away in the tiniest of spaces so it's easy to take along wi...

Ultimate boat protection Rest easy knowing your boat hull is protected when docked or near other boats. The Sea Harvester Inflatable PVC Boat Fend...

Super effective! The Ocean Assassin Pink n Pearl Mutsu Flasher Rigs are ideal to use for most fish species. These can be used on the boat, off the...

Secure your bait Stop bait from flying off your hook while casting out. The Last Cast Bait Elastic is specially designed to keep bait on your fish...

Quality nets for an easy catch These Surfmaster Mono Set Nets are made of clear mono strung on 6mm synthetic rope and includes floats and leads - ...

Will catch almost any fish The Mepps Aglia TW Mino Shad Treble Spinner Lure features a realistic rubber fish attached to the treble hook, which...

Looks and move just like a bug The Mepps Bug Treble Spinner Lure is the ultimate fishing lure that perfectly mimics natural prey. Its lifelike de...

This lure will catch just about everything The Mepps Aglia Spinner Lure has caught more trophy fish than any other lure. It features the classic...

Great all-time spinner The Mepps Black Fury Silver Spinner Lure benefits from a special blade that spins close to its body, making it ideal for sha...

Keep your bait elevated The Bite Lumo Floats are a must-have for your traces. They'll keep your hooks and bait off the seabed, minimizing the risk...

Keeps your bait where the fish are Elevate your fishing game with these Bite Bullet Floats. These floats will keep your bait at the ideal strike zo...

Easy to use with maximum results The Bite Hand Caster Reel with Winder makes spinning and winding the line effortless. It's a great option for fi...

Cast farther than before Experience longer casts with the Bite Surfcasting Pulley Rig. Attach your mainline to the running swivel and your trace ...

Holds baited hook securely in position The Sea Harvester Surfcasting Impact Shield is designed to hold baited hooks securely in position to maximi...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Superb bait that attracts most fish The Addiction Outdoors Trevally Fillets make a su...

No more twisted lines The Coast Lock Snap Rolling Swivel combines premium brass construction with a stainless steel snap for the ultimate in marine...

For secure and reliable attachments Experience effortless connections between your soft bait main lines and jig heads with the Italian Snap Rolling...

Quickly interchange your lure or stick bait The Screwed Snap Rolling Swivel is the versatile lure swivel you need to stay one step ahead. With its ...

Suitable for both salt and fresh water use The Barrel Brass Weight Rolling Swivel is the perfect solution for fishermen looking for the perfect Car...

Avoid tangled lines The Impressed Rolling Swivel is a must-have for any angler. With its strong connection and ability to avoid tangled lines, this...

Effective catch and release fishing The Demon Circle Hook ensures effective catch and release fishing with its heavy circle hook designed to hook t...