NEW PRODUCTS

Perfect hook for reef fishing The Light Circle Hook is the ideal choice for reef fishing. Crafted with high-carbon steel and a premium marine grade...

Perfect hook for surfcasting Octopus Hook is the perfect choice for surfcasting or estuary fishing. Constructed from high carbon steel with a premi...

Quick and secure hook-ups! The Beak Hook Extra Long Point Fluorescent Green is designed to give anglers an edge. It is crafted with extreme strong ...

Quick and secure hook-ups! The Beak Hook - Extra Long Point / Pink is designed for maximum performance, with an extra-long needle point for fast an...

Quick and secure hook-ups! Experience the Wise Angler's Beak Hook, which has a uniquely long point for quick and secure hook-ups. High-carbon steel...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Catch more fish with our proven bait! The Last Cast Grey Mullet has tough skin that ...

Catch bait right out of the packet The Sea Harvester Sea Rig is designed with six needle-sharp hooks and flys made to look like the tiniest of fis...

Replacement rubber for Hawaiian Slings This Hawaiian Sling Rubber is made of heavy-duty rubber that's easy to hook up to your Hawaiian sling. Repla...

IN-STORE PICKUP OR LOCAL DELIVERY IN NAPIER/HASTINGS ONLY.   Deliciously oily and flavorful! The Last Cast Skipjack Tuna or Bonito offers fisherme...

Top Quality Hooks These 5X strong Mustad Treble Hooks are specifically designed for extreme hard fighters, ensuring a solid hook set every time. F...

Effectively target almost every species Experience the unmatched power of the Jiggle Lure Flasher Rigs - proven to catch more fish than bait alon...

The Burle Soft Bait Trout Lure mimic real bait-fish with realistic fins, scales, and 3D bionic eyes. Its natural swimming motion creates vibrations...

Unbeatable against Tarakihi! These Jiggle Lure Tarakihi Hooks are perfect for targeting Tarakihi. They have relatively small mouths, so they are be...

Never miss a catch with this bite alarm This fishing rod bite alarm is specifically designed for night fishing, making detecting bites in low-ligh...

Reliable Hands Free Illumination Upgrade your outdoor gear with our Waterproof Rechargeable Head Torch Led Headlamp. With its impressive features, ...

Affordable rod with superb action This is an affordable surfcaster rod with excellent action. The blank is made of composite material. The first ri...

Great all-time spinner The Mepps Black Fury Spinner Lure benefits from a special blade that spins close to its body, making it ideal for shallow t...

Superior hook removal The Hookout HX is ideal for catch and release, making it safer for fish and the angler. Made of rust-resistant components, ...

Boosts the attraction of baits and lures The Halco Catch Scent is an artificial bait additive that uses real fish pheromones to attract fish to you...

Perfect for night fishing Experience effortless nighttime fishing with the MK4 - LED ROD TIP LIGHT! This rod tip light allows you to fish in the ...

Comfortable and durable Enjoy maximum stability and control with the easy-to-grip extended handle, cross cut butt, and innovative reel seat, ready...

Keep your jigs organised and ready to go Organize and access your gear quickly with the Jiggle Lure Jig Bag. This tough polyester bag has strong ...